astroturf*

"But when the Wall Street Journal tried to find the guy who posted the film "Al Gore's Penguin Army" — listed on YouTube as a 29-year-old —they found the movie didn't come from an amateur working out of his basement.

The film actually came from a slick Republican public relations firm called DCI, which just happens to have oil giant Exxon as a client."

*propaganda produced by professional public relations or media outfits that disingenuously appears to be "grass roots"